ML-based Personalization in the Age of Rising Consumer Expectations
Hear special guest speaker Brendan Witcher, VP Principal Analyst at Forrester, explaining why 72% of companies place “personalizing the customer experience” at the top of the list for opportunities to improve the customer experience.
Today’s companies are operating in an Uber-like generation where greeting people by name in emails or injecting subject-line personalization are table stakes. Consumers today expect a truly individualized experience based on their intent and needs, where and when they want it.
Such a level of personalization requires the ability to collect and make sense of the ever-changing data crumbs that customers leave, make smart interpretations, and deliver meaningful interactions so every visitor and customer feels valued.
Key Topics Include:
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Meet the Speakers:
VP Principal Analyst, Forrester
SVP of Marketing, ZineOne
VP of Product, ZineOne
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The live session occurred on Wednesday, February 5, 2020. The recording will be available for a limited time only.