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Unifying the Customer Experience with an AI-Driven Customer Engagement Hub

Unifying the Customer Experience with an AI-Driven Customer Engagement Hub

While many conventional retailers are focused on competitive pressure they face from disruptive, pure-play e-commerce companies, their true competition may lie in other brick-and-mortar retail businesses that are leveraging AI and innovative technologies to blend the best of online and in-store experiences into one, unified customer experience (CX). As the competition heats up and differentiation becomes increasingly critical, CxOs of traditional, multichannel retail companies are exploring the possibilities of unified retail commerce. But where to begin?

The most important aspect of unified retail commerce is consistent CX that spans both physical and digital contexts—and in order to place the customer at the center of every retail experience, both online and off, a Customer Engagement Hub (CEH) solution is needed.