The ubiquity of mobile devices is now a way of life for consumers. Still, it seems that marketers so far have only just scratched the surface in terms of the possibilities of connecting with their customers in meaningful ways. Today, marketing efforts on mobile are limited to delivering promotions or reminders through mobile-friendly websites, text messages, and notifications. However, consumers these days will not buy from, subscribe to, or engage with a brand just because of an offer.
Download the whitepaper and find out the ways of ‘Mobile Journey Marketing’.