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Personalizing the In-Store Journey (Part – II) – Using AI To Personalize Connected Journeys

Personalizing the In-Store Journey (Part – II) – Using AI To Personalize Connected Journeys

Harnessing AI to power event-driven contextual engagement

With companies such as Amazon and Netflix redefining the term “experience,” consumers’ expectations have been completely reset. Traditional brick and mortars have to match this expectation in terms of relevance and speed of response to their needs, not only on their digital channels, but also within their stores. This has led to a paradigm shift in the retail industry toward offering seamless, personalized experiences to their customers across all channels … in real-time. To achieve this, a new technology stack and a new generation of systems are needed that can respond in milliseconds at-scale. Additionally, they must do so while learning and adapting these responses to the evolving context of the customer. Download this whitepaper to understand how retailers can go about achieving this path to personalization with AI and machine learning.