While there is no denying that online sales are growing at a faster pace than in-store sales, more than 80% of retail transactions are still happening in the store.
Brick-and-mortar stores have the advantage of the human touch and provide customers the opportunity to try before they buy. Digital players are cognizant of this and many are establishing physical footprint by opening stores or making acquisitions.
We also know that many customers who visit a store to buy products tend to research and plan their purchase online. Indeed, customers’ online activity — browsing, reading reviews, checking size, making purchases — provides retailers deep insights about their needs and intent.
So, what’s the optimal winning strategy for traditional retailers?
The answer clearly lies in leveraging stores effectively by seamlessly connecting customers’ online journey with the offline store journey. Retailers who can leverage the online activity of their customers to personalize the in-store experience will stand out in a sea of stores.
In this whitepaper, you will read:
Download this whitepaper to learn how you can also deliver personalized and relevant experiences that deepen customer loyalty and boost sales.