While there is no denying that online sales are growing at a faster pace than in-store sales, more than 80% of retail transactions are still happening in the store. Brick-and-mortar stores have the advantage of the human touch and provide customers the opportunity to try before they buy. Digital players are cognizant of this and many are establishing physical footprint by opening stores or making acquisitions. However, there is no denying the Amazon effect that is forcing traditional retailers to reduce the number of stores.
So, what’s the optimal winning strategy for traditional retailers?
The answer lies in leveraging stores effectively by seamlessly connecting customers’ online and offline journey. Retailers who can leverage their customers’ online activities to personalize the in-store experience will stand out.
In this whitepaper, you will learn:
Download Part 1 of a 2-Part series to see examples of strategies you can use right away to personalize the in-store experience.